Naturally, the scale and scope of the company will determine how much media attention a given crisis receives. For instance, a company such as retail-giant Walmart has faced constant speculation over its unethical labor practices and, as a result, has worked to improve the internal culture within which store employees are frequently mistreated. In contexts where broad organizational growth, as opposed to crisis, has prompted the need for a reexamination of internal culture, time is usually needed to observe patterns requiring change. In other words, in the face of rapid company growth, consistency and procedure are often lost in the shuffle. A period of leveling out from growth is required, within which the company's culture may be refined and redefined. Here, the process is rarely impacted...

A second point of focus would be Chiquita's ability to help improve public health, nutrition and preventative lifestyle improvement through its product offerings and its partnership with reputable and respected health agencies. Third and most importantly, it is necessary to convey the message the Chiquita has adopted an ethical code of company values that extends through its leadership, employees and partnerships both on the local and the global levels of its operation.